To have your customers install your mobile app onto their phones is the most intimate and direct form of marketing channel. Our Mobile App Platform and Frameworks have the current technologies that empower you to effectively and directly engage your clients. First you have to decide whether you actually need it, if so what kind of mobile presence do you need for your business? These insights may help you make an informed decision -
Do you need a Mobile App or Mobile Website? - We have been asked by several customers whether they should focus on building a mobile app or a mobile site? Is a native mobile app appropriate for your target market, or will a mobile website be a better option? So before you invest time and money into an app, make sure it's going to get you the return you're looking for, whether that's monetary, brand recognition or any other goal. With HTML5 lots of functionalities from most apps could be mimicked right in a browser and can be rendered regardless to the device platform iPhone or Android. Also, the users don’t have to download an update each time there are upgrades\changes in your app. However, some of the drawbacks are performance, user experiences and limited user interactions.
Can you keep your app users engaged? - Getting people to install an app is one thing, but retention and keeping the user engaged is the real key to success. If your app, in essence, is a digital mobile brochure with basic content that rarely gets updated, chances are that likely you are not going to find much success. But, if you continue to engage your users and provide new and relevant content , you have a much better chance of keeping that retention rate high. Give users a reason to come back and there are numerous ways to encourage frequent use.
Will this app make your employees more productive? - If your employees spend a lot of time taking orders, looking up shipping information, booking appointments, or doing things like these “on go” , you could save a lot of employee hours with a mobile app. A well designed mobile application can handle much of such load and sync up with back office web applications in an organized way. Have your competitors or other businesses in your field adopted using mobile apps to mitigate the overhead mentioned above?
Can you leverage Coupons as a marketing tools? - Coupons are proven marketing tools that can drive sales for most of the business. You can distribute e-coupons to the masses and offer deep discounts to attract new customers. With your mobile app you have the power to reward and keep your customers with creative offers via e-coupons all year round. Reference the app in marketing materials by including a QR code that ultimately drives traffic and downloads. Furthermore a location based app can make use of the GPS function within the mobile to determine if your customers are near your business premise.
Can you build a mobile community? - If you have a website, blog, Facebook page, Twitter or\and YouTube videos, you can bring them all under one app to connect easily with your customers and to foster customer loyalty to your business. You can send them instant notifications about your special event or offers that will appear right on their mobile device. You can also push survey forms from your app to gather precious feedback from your customers.
Some of the recent mobile apps we have built are: